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Givenchy 2014 spring summer series will be on sale at brand stores early next year. comments on last article: Nike Air Revolution new color release next article: Nike summer 2013 Mayfly Woven QS shoes NikeLab brought back Air Zoom Spiridon shoes last year and launched multiple versions including Roundel London collaboration. In the spring and summer of 2017, Nike Sportswear is about to explain the classic sneakers again. The launch of the W SPRDN girls exclusive version, select the classic wolf gray tone throughout. The shoes on the tongue and toe with mini Swoosh, 3M Swoosh presents the reflective collocation on both sides, in addition to the shoes is also equipped with Nike ULTRA technology, lightweight and comfortable wearing experience guarantee. 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When fully ripe Nike China market, the same plan as "Total Annihilation" in their own house, but found himself looking at the Li Ning brand grew up, he had not thought to be a rival Li Ning Company, it seems to still be maintained From its inception when there is a strong sense of vitality in various fields began to frequently meet with their short soldiers. For Li Ning is concerned, to become one of the key global brands, it is how successfully blocking "foreign brands" in the local market, or even the local market are not restrain a brand, to talk about what is undoubtedly the internationalization Nights Tan. Please pay attention to this issue, Li Ning and Nike's marketing real cases. Part I: can not avoid international 2005 years of inte cheap foamposites rnational sports, at least three important contract with Li Ning activity or rumors concerning: 2005 ?? 1 18, Li Ning Company and the NBA announced in Beijing, "Li Ning" became "NBA strategic partner"; January 24, 2005, the Beijing Olympic Organizing Committee announced Adidas (Suzhou) Co., Ltd. and Adidas - Salomon Group became the partner of the Beijing 2008 Olympic Games. From the beginning of the 1992 Barcelona Olympic Games as Chinese athletes to accept the award four consecutive clothes, "Li Ning" is no longer the continuation of national brands Olympic track; in September 2005, a large number of media reports, Li Ning Company intends to acquire market capitalization of 186 million pounds (2.65 billion yuan) famous British soccer supplies company - Umbro (Umbro) companies. standardized operation, Li Ning defensive back When the international color more intense sports, Li Ning inevitably involved. It should be said, in the face of this international success of the brand Nike, Li Ning has shown determination and frustration are very obvious, but the pressure is borne by Li Ning, the current exception is huge. In the international context, the only result is not going forward is to be ruthlessly eliminated. We wish to see from the following point of view compared to Li Ning, Nike gap exists, which is the gap between the strong and the stronger person. And many Chinese brands in other industries are similar in the international sports market, Li Ning brand companies face has a very high concentration of international sports brand groups, seem to be able to take the only strategy is defensive back. Because Should "restrain" is a lose, should "not go out attack" is also an input, so the face of Nike's China Strategy, Li Ning can only take "three three evils" of the policy. First, anti-(defensive) Low trans (hit) high. 15 years, Li Ning's main source of income comes from the low-end market. In its OK to the professional high-end sporting goods business transformation process, they may have to face recognition is not high, low or accept embarrassment. In recent years in response to Anta, Sanko, led by enterprises in Jinjiang, Fujian, Li Ning launched for low-end market, the price is more than 100 dollars of "comfort equipment" products, and offer 20 square meters or less, "starting line" shoe, blocking low Brand new threats end of their formation. Although Li Ning Company has an enviable distribution network of more than 2,800 stores in China formed, but compared to Nike's revenue comes from only five or six major cities of Beijing, Shanghai, Guangzhou, and Li Ning's performance comes from the national market the status quo, to the high-end market for food has become inevitable after the successful defense of Li Ning Company. & nbsp; & nbsp; & nbsp; Second, anti-(keep) the local anti-(hit) abroad. Although Li Ning in the domestic market after the company achieved 15 years of rapid growth jordan retro 14 white/fuchsia blast/black , especially Li Ning Company to adjust business strategy after 2002, Li Ning's annual operating income from the 720 million yuan, 800 million yuan and 1.2 billion yuan in 2004 rose to 18 billion. But look at the speed of foreign competitors will know, Li Ning in this than speed, than the size of the contest, advancing quickly enough. In 1999, when Li Ning reached annual sales of 700 million yuan in China, Nike's sales in the Chinese market only 300 million yuan, 100 million yuan Adidas. But after 1999, Nike, Adidas in China's growth rate is far more than the Li Ning, Nike's growth in recent years in the domestic market are as high as 30%. The reason, Nike and other international brands to seek China's domestic market can give short-term profits, but will focus on the consumer to cultivate, build channels, a brand, Li Ning have to protect profits, insurance market, insurance brand, multi-line operations. Third, the anti-(keep) the anti-popular (hit) the mainstream. Li Ning in the development of the domestic market, initially taking a "full motion" strategic positioning, and take a "leisure + sports" model of development. But as Nike, Adidas and the international mainstream sports - to promote basketball, football and other marriage patterns inroads into the domestic market. Li Ning brand marginalization trends are becoming evident, even in some large urban brand appeal continues to decline. To change this passive situation, Li Ning Company currently has men's basketball, football, women's tennis, fitness projects has the most extensive public foundation, have a tremendous impact on society as a key project of sports specialization object. Li Ning, a succession of Spanish men, women's basketball contract, signed with the NBA to promote basketball game on campus, etc. are doing some positive attempts and efforts. strong alliance, Li Ning international attempts We can say that sport is Chinese first open field. When we planned economy, when we are still very conservative in their entertainment, news, etc., competitive sports was an important part of patriotism and unprecedented liberation. So from this perspective, sport is our first field with the international standards. The elite athletes such as Li Ning is the first in that era, the most comprehensive travel around the world of people, so you can say that the globalization of the seed planted very early in the Li Ning hearts, so we will find that the Li Ning Company is one of the few, from beginning its inception more positive stand on the global level thinking local companies. In addition because the business development needs, the Li Ning company needs and Olympic, NBA, athletic teams of foreign business cooperation, the Li Ning, the company is in all aspects of the strongest companies in various fields of international cooperation, in order to learn more from cooperation more nutrients from the table below we can see reflected: Part I jordans for sale I: change, beyond self-denying soul ? A great company is great, it is not due to his continued success. But it can still loves to keep in the event of difficulties and setbacks, and ultimately self-transcendence. A "beat to death" of the company than a "big company" more existence. Li Ning and Nike in their respective business development course, on several occasions experienced such self-transformation and self-transcendence Fenghuang Nie & nbsp;. Li Ning's "subtraction" and "addition" For a stage success of the enterprise, the most difficult to give up the initial success of their own experience, but sometimes lethal home business is precisely this terrible experience. Li Ning Company was founded in 1990, has been developed are relatively smooth. But by 1999, the company's sales from $ 76 million in 1997 fell to around $ 60 million. Li Ning, a substantial decline in sales to sounded a wake-up call, so in the course of the world's leading companies in all aspects of cooperation, Li Ning, the company began its own "subtraction." & nbsp; & nbsp; & nbsp; First, the "minus" family "plus" newcomers. Li Ning has a kinship with the senior management group have left. Meanwhile hired professional managers from various industries involved in the management of enterprises. Second, the "minus" float "plus" shareholders. To achieve the separation of management and ownership, the transition to a modern enterprise system. Li Ning himself fade out the daily operations of the company, and gradually turned to grasp the strategic direction and operational areas of the capital layout. And the use of listed holdings of shares held by the family, including the introduction of Singapore Investment Corporation, including the shareholders. Third, the "minus" (RPA) complex "plus" International (concept). Li Ning strong patriotic feeling its early successes included not unrelated, but to become a global sports brand, we need to be more open, just and fair competitive environment and competitors expand loves. So while sponsorship basketball team in the country, receiving awards in areas such as the Olympic defeat, Li Ning company or according to a predetermined plan with France, Spain, NBA and other sports organizations and national cooperation. Fourth, the "minus" association (company) "plus" brand (agency). Li Ning brand is to create, at the suggestion of the Professional level institutions, previously a dozen companies have integrated into the Li Ning Sports Goods Group's initial realization of clear group structure. At the same time to strengthen the management of the Li Ning brand, in October 2001, set up a special marketing, sales and operations support department is responsible for the overall planning of the brand. Nike suffered "China problem" Nike founder Knight of the Chinese market has been looking forward to this: "China has two billion feet do we want them to have to wear Nike!!." But the fa Cheap foamposites for sale ce of the Chinese market, Nike maverick personality also suffered some minor trouble, the ins and outs of some of the problems but also makes Nike have to seriously examine their words and deeds in the Chinese market. New problems encountered on the Chinese market, but also makes Nike has been more targeted in changes in the global market. Pride of international brands in recent years, frequent mistakes in the Chinese market, a critical factor is the government's supervision started to increase, consumer psychology matures. So I leaned over, international operating experience and local market characteristics, combined as many international brands continue to grow in the required course. Nike's "scraped the bone healing" Nike's performance reached $ 9.6 billion peak in 1998, but began to decline. Nike sneakers was reduced by 14% of global sales, sports apparel decreased by 9%, when Nike laid off 1,600 people, one-third reduction in the marketing budget. Michael Jordan retired again brought the Nike worse, lost the most legendary and inspiring a endorsers, Nike ads almost the main engine flameout, Nike is facing a very severe test. And founded in 1999 after the death of one person Bowerman, the former was no longer involved in the company's specific business founder Knight had to come back and rebuild the company's new order. In the time of distress, Nike's Knight in order to enhance performance, once again raised the change of "magic wand": First, the reconstruction of a new management team. Knight hired from PepsiCo's Tony Blair as the new chief financial officer, the company hired from PoloRalphLauren Thomas? Clark served as chief operating officer, and bold use of dual leadership system, promoted senior director Mark? Parker and Charles? Denson as joint implementation long, establish a new management team, the integration of old and new and the different expertise of personnel. Second, to strengthen the supply chain system. Nike old supply chain system is very confusing, scattered in 27 sets of computer systems around the world to take individual actions, not in communication with each other, so often caused by selling products out of stock, the stock too much unsalable goods phenomenon. In order to establish a new supply chain system, Nike spent $ 500 million to be integrated, so that after the completion of the new time to market reduced from nine months to six months, and by the 39.9% gross profit raised to 42.9%. Third, the expansion of product lines. Nike's main commodity original basketball shoes, mainly in recent years, the introduction of golf supplies series, and Tiger Woods as a spokesperson, while strengthening the promotion of soccer shoes to meet the football population increase. Soccer Sporting Goods Series is currently the turnover has been as high as $ 1 billion, a 25% share of the global market, as much as 35% of the market share in Europe. Fourth, adding new brands. Nike has acquired advanced casual shoes brand colehaan, hockey brand BAUER, first name brand sports shoes CONVERSE and slippery board brand HURLY, and let alone the brand-name business. 2003 new brand of earnings growth of 51%, reaching $ 1.4 billion. & nbsp; & nbsp; & nbsp; reforming under Knight, Nike gradually from a product-design firm known for innovative marketing, transformed into a highly organized and disciplined, improve efficiency, focus on new business performance, Therefore, 200,427%, another new record. And Another key initiative is the end of 2004 the company hired William Johnson? Perez, Nike is to give full play to its multi-brand sales in SC Johnson's experience to create better for the company's two brands Nike performance and make new contributions, which is under a piece of cloth in the future. Review people no finest hour If there is no comparison, the results achieved in 15 years, Li Ning Li Ning sufficient comfort temples of white hair. But put on the global sports economy platform, Li Ning and even dangerous, because an industry capable of generating opportunities for international brand is limited. And now, this opportunity did not increase, but is less and less. Even big companies like Nike to see billions of dollars such, did not dare to have a shred of competitive slack. sports brand building and exploration of movement value inseparable, but also with sports sponsorship inseparable, but what kind of sports sponsorship and decide what level of athlete sports brand brand positioning and international reputation. Over the years, contact with Li Ning brand together basically domestic elite athletes; and like Nike, Adidas such international sports brand sponsorship of clients throughout the world-class athletes around the world, which also established its world-class brand position . Li Ning to go international, domestic only sponsor athletes and sports teams is not enough. In addition, the specialization has also been a "Li Ning" the soft underbelly of the consumer brand Li Ning lack of clear and explicit recognition, which is mainly due to the ambiguity caused by the positioning of the brand Li Ning, Nike, Adidas flagship high-end sports Supplies difference is that Li Ning flagship sports and leisure, and sports and leisure itself is a vague position, as consumers of sports consumption professional development, this positioning will inevitably compromised. research and development in a number of tracking Nike show that Nike in business management and not too unconventional in many ways even still followed the Adidas company set up several decades ago recognized the success of the footwear market strategy. Compared with its competitors, Nike is the first and best will "emotional" embedded core brand of the company, he seemed like a young Ganaiganhen style around a living person, it is precisely its independence Some. and Nike to find the "Rising Star" training "Rising Star" featuring spokesperson cooperation model, not only makes the public more and more to believe that these star achievements solidarity efforts with Nike, but Nike also gained lower-cost access to the image endorsement. Focusing on sports, focusing on improving the competitive level of the athletes, which is not only need to consider Li Ning, Fujian many fast-growing "celebrity endorsements + CCTV," the sports brand should ponder deeply.The Jordan Brand 30th anniversary trend, small Air Jordan 1.5 at the same time this shoe is Michael regression, Jordan in the 85-86 season, create injured feet. Following the earlier classic "Chicago" and "Royal Blue" color debut, brands have brought the new "Gorge Green" color, the original shoe body with AJ1 design, which is used in the design of the bottom of the sole AJ2, rather than AJ1 more comfortable, and finally to the green color collocation dune side and a little red as dotted show. The shoes will be on sale in December 12th at $$150. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes Kapital "MA-1" shoes that you can put on foot in the function oriented NikeLab x jacket, Stone Island Koth Ultra Mid branded shoes design Kapital: a comment on "MA-1" shoes that you can put on foot in the jacket a function oriented, NikeLab x Stone Island Koth Ultra Mid branded shoes design Visvim, one of the key shoe styles of the spring and summer season, GILA, MOC, MID, FOLK is also in three, the Japanese brand TO and Paladin, recently released a new joint boot Tolvis for the Cueve tide store. The new boots are made from cashmere leather, and a combination of the classic carved engraving, the bottom is in the period of hot white sponge rubber. [page] #e# [page] #e# [page] #e# [page]: #e# Cueve: the new Tolvis tide shop joint boots tide shoe joint Nike SIZE? ACG do note set comments on last article: "Cueve tide shop" issued new Tolvis joint boots next: British tide shoe store SIZE, joint Nike ACG not note set ? ? ASICS Tiger for this season; classic GEL-Lyte V "Open Mesh" has brought a new series. Based on keeping the retro style, ASICS Tiger injected Open Mesh net surface material with wide pore GEL-Lyte V, through the grid can be freely deformed Crochet shoes add further flexibility, but also bring light and delicate find everything fresh and new feeling. GEL-Lyte V new "Open Mesh" series of white, black, dark blue three simple, pure color presentation. ?? -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- , every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! May be you ignore the sexy and publicity why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes we will surely good texture on this shoes feel familiar, the Bold will imitation alligator grain leather covering the whole vamp. Only by this will suffice impressive deep. The shoes in black as the main color, a large area of red Roadster is all hidden in the sole, make the person a kind of low-key somewhat extravagant, luxury with a fevered feeling, overall this is worthy of a pair of shoes. Jordan Horizon PRMBlack / dark - red infrared $185source: nicekicksadidas's regional brand, Adidas Originals, has recently released its latest Decade Hi shoe in the spring of 2011. Decade Hi sports shoes was in its heyday and dominate the game NBA and Adidas Originals have two streets and lanes, but no new Decade shoes, but the shoes from the release of the appearance, the Decade Hi is worth waiting for. Decade Hi looks like Forum Mid, but they don't have much in common except for contour similarity. This shoe has yellow and black / Grey / blue two colors, using the canvas and leather uppers blending design, large tongue design make this shoe looks playful. recently all eyes are focused on the history of a man feat, the British F1 driver Lewis Hamilton won the 2008 F1 championship, becoming the first black history and the history of the F1 annual championship most young athletes. While people were still wondering about the wonders of the last lap of the Lewis Hamilton, Ferrari, the team that won the F1 annual team championship, held the Mugello in 2008 at the circuit. While celebrating the F1 championship, Ferrari held a grand opening ceremony for the 16M Scuderia F430 Scuderia Spider F40. F430 Scuderia Spider 16M limited production of 499 units. The engine has a maximum power of 510, and the power to weight ratio achieves a feared 2.6 kg / HP because the weight is 80 kilograms lighter than the F430 Spider. F430 Scuderia Spider 16M 100 km acceleration 3.7 seconds, speed more than 315 kilometers. In an open car, curves are hard to find! From the release ceremony, you can see the F430 Scuderia Spider 16M will have black, gray, red color choice, of course, the price will certainly be more expensive than the F40 Scuderia $277000 USD. download (54.53, KB) 2008-11-11 download (55.15 KB) 2008-11-11 download (51.97 KB) 2008-11-11 download (59.77 KB) 2008-11-11 download (52.51 KB) 2008-11-11