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& Nbsp; & nbsp; & nbsp; 1985 In the spring, the United States hundreds of millions of TV viewers saw an ad like this: a basketball court rolls to an end quickly, waiting for a handsome guy in there easily by wearing colored sneakers foot hook the ball into the hands, began to move the ball, at the same time, blaring noise of the engine engine roar of the engine getting louder and louder, the young man followed soar. The last 10 seconds of advertising is Jordan's "Walk in the Clouds", even though the audience had never seen a basketball game, also lamented in his superb skills. This ad is not only proof of Jordan has a special ability to fly, also hinted at his feet and the shoes are also necessarily linked to this. In this ad, that magical guy is the famous NBA sports star Michael & middot; Jordan, his feet a pair of sneakers is the famous brand "Nike." Before retirement, Jordan ???????: "Phil & middot; Knight and Nike turned me into a fantasy figure." This is the inside of the Knight "Nike," the founder, he put a small company into a large group, the once unknown superstar Michael Jordan pushed to the position. & nbsp; & nbsp; & nbsp; failing athletes & nbsp; & nbsp; & nbsp; 1938 years an ordinary boy born in the United States, and then, like most of their peers, he likes sports, playing basketball, baseball, running, his name is Phil & middot; Knight, as a general ordinary young man, his Adidas, Puma brand is very familiar with this kind of sports, but the unexpected is, is this extraordinary young man, after creating a new brand Nike, Adidas even more than in dominant sports. Knight has been very fond of sports, his high school paper almost entirely with sports-related, even the headquarters of the University also chose the University of Oregon Athletics. Although Knight likes sports, but only a mediocre score of 1 mile Runners, his worst score of 4 minutes 13 seconds, almost did not enter the ranks of world-class athletes (score of 4 points), and like him almost Too many people! But fortunately so, otherwise we would not see today a great entrepreneur. In Oregon, Knight met his lifelong mentor, is his coach Bill & middot; Bowerman. Bowerman 1950s had a row to break the world marathon record, Eugene, Oregon, and thus also famous. He is extremely ambitious man, bent to make their sports teams than any other team. Training and competition, the athlete's foot disease is the most common offenders, Bowerman he wanted to design a shoe, the bottom light and sound support, small friction and stability, thus reducing athletes foot pain, get a good result. & nbsp; & nbsp; & nbsp; So, Bowerman designed the pieces of sneakers pattern. He found several shoe companies, but no one cares about him, ask yourself altogether stubborn Bowerman cobbler, learned shoemaking, in the last Games, the athletes put on his handmade by his appearance ugly but lightweight and comfortable shoes, ran the results are good ranking than any previous game. After graduation, Knight continued to pursue MBA degree from Stanford University, and Bowerman continued to do track and field coach and athletic footwear design in college. In 1960, Knight graduated. During his investigation report mentioned in a lot of sports star and ordinary athletes actually have a common goal: to defeat Adidas, so that more and more athletes wear the Japanese production of high quality and low price of running shoes Tigers (Tiger ?c After graduation Knight decided to go to Japan to look for an opportunity in Japan exhibition, Knight met Japan Tiger sports shoes manufacturers, he claimed to be from the United States "Blue Ribbon Campaign Company," Tiger just need an agent to enter the US market, so he took the agency gave the inexperienced young man. get the right agent to find the Bowerman Knight Now, both of them contributed $ 500, consisting of a real blue ribbon sports company, Tiger sneakers become the exclusive distributor in the United States, began the initial start. This "Blue Ribbon" is the "Nike" predecessor. & nbsp; & nbsp; & nbsp; Nike brilliant start-up time, no warehouse, Knight Knight father put stock in the basement of the house, he and Bowerman two people a tube of finance, a tube designed to co-ordinate very understanding. He has proven to predict the market is correct, this cheap sports shoes sell well, the first year it sold $ 8,000 worth of goods. & nbsp; & nbsp; & nbsp; 1968 years after Bowerman restructuring Cortez shoes had become Tiger sports shoes most popular products, and Knight for the company's development an cheap foamposites for sale d lay a solid financial foundation. The company's business began to improve them. Soon, the Japanese company products sell well aware, we ask them to transfer after the first shipment. As a result, Bowerman their cost will be greatly improved, and had to redouble their efforts to sell. But Japan is also often not on time delivery, and even the first-class goods remain secretly sold in Japan, the defect to the United States. Once they receive a number of shoes Bowerman, Customer wore two weeks, on the separation of the upper sole. They had to swallow in order to maintain credibility, promptly returned to the customer. Even more exasperating is that Tiger also sent representatives to Eugene, Bowerman offered to buy 51% of shares, and accounted for two seats in the five directors, if you deny this request, immediately stop delivery. Make things difficult for the Japanese suffered unbearable Bowerman and Knight, flatly rejected the non-parts requirements. & nbsp; & nbsp; & nbsp; Knight and Bowerman decided to open one of their own company, he named Nike, which is based on the name of the Greek god of victory and taken. The NIKE name, in the eye of the West was very lucky, easy to read and easy to remember, it can scream loud. They quickly launched a "Nike" name sports shoes, and mesh beautifully designed trademark. Nike, the famous "a hook" trademark eye-catching, with a visually appealing, as well as sports shoes and other sporting goods should have the kind of movement, a symbol of strength and speed. & nbsp; & nbsp; & nbsp; In order to advertise, Knight and his wife hand-printed T-shirts to Nike preliminaries field distribution Olympics, but saw people ask: but in the "Who is Nike?" game, Knight a little way out of the limelight, to be persuaded to use this new shoes marathon athlete finished fourth to seventh, while wearing Adidas shoes, athletes are eligible for the top three in qualifying. In the athletic footwear industry, Nike is facing fierce competition. Knight and Bowerman aware of: If you can not develop a product better than it is now a new product, they did not want to increase market share. And, so far, the US footwear manufacturers produced far less than the former Federal Republic of Germany Adidas company's foreign shoes. In 1975, a Sunday morning, Bowerman playing in baked waffle iron mold of a urethane rubber, used it to make a new type of shoe soles, in this waffle-style shoes fitted with small rubber nails, so that the elastic soles are stronger than the elastic popular on the market other shoe. This looks very simple product improvement, Knight and Bowerman became the starting point for the cause. & nbsp; & nbsp; & nbsp; 1976, Nike $ 8.3 million the previous year soared to $ 14 million. It's like wildfire, as it developed, the company is developing new style running shoes and spend huge amounts of money. In these improvements, Nike Air gives the left a deep impression. Nike Air heel is used to embed the inflatable cushion, it is the company's footwear technology trump card. It kept longer than the elastic foam sponge or rubber. Comfortable and smooth. Now, almost all produced authentic Nike Nike sports shoes are embedded with such a cushion. Interestingly, consumers are not aware of this mystery, however, but this is exactly what Nike high-quality, high-performance, high-quality lies. How to do it? Sales planners so in the advertising moving some brains. Soon a very unique yet attractive posters appeared. In a Nike shoe heel opened two "windows", people through the "window" to see the soles of Nike Air. Painting posters greatly attract consumers and make them understand at a glance than at Nike sneakers came out on top of the other. & nbsp; & nbsp; & nbsp; the next two years, "Nike" followed on sales quadrupled. By the late 1970s, Nike has nearly 100 researchers, many of whom have a degree in biology, chemistry, experimental biology, engineering, industrial design, chemistry and a variety of related fields. This strong research strength developed more than 140 different styles of products, many products are the most innovative and market the most advanced technology. These styles are based on different foot type, weight, running speed, training programs, gender and level of technology design. These different styles, different prices and multi-purpose products, attracting thousands of runners and make them feel Nike is to provide the most complete variety of running shoes manufacturer, millions all kinds, of all abilities runners have such a concept. & nbsp; & n cheap air jordans bsp; & nbsp; against the never-ending corporate philosophy, to the 1979 Nike through the planning and the strong market for new products to sell, market share reached 33%, and finally squeezed into the original by the Adidas, Puma and Tiger built "iron triangle", a sales star. By 1981, its market share even reached 50 percent, ahead of Adidas, while Knight himself running into the "Forbes" magazine coveted US 400 list of the richest people. & nbsp; & nbsp; & nbsp; Nike culture "sports, performances, free and easy freedom of sportsmanship" is the pursuit of personalized Nike's corporate culture. This has the distinct characteristics of the corporate culture from the traditional concept of corporate image, Nike is the adventurous spirit of the pioneering companies in their verdant company is located in Oregon, has been cultivating a culture of well-designed, a veteran of Nike The manager once recalled: "It was like in a friendship environment full of hand, foot and work colleagues together happy to drink, stop talking about sports, and active and self-proclaimed anti-traditional character.." Every six months , Knight of the management team to meet and discuss strategy. The quarreling parties to "tit for tat" with. & nbsp; & nbsp; & nbsp; Knight always encourage confrontation, or even encourage confrontation, and he, like everyone else, to accept other people's loud accusations. Nike business location, like the campus, have a forest, jogging trails, lakes, football field. Knight wanted to create a peaceful working environment, he thinks the world has confused enough, working hours should like home free. On the famous Nike ad strategy, also showed vitality different from others. Type of Nike athletes looking different from Adidas, they maverick, strong personality, irritability, aggressive,. Such as tennis star John McEnroe, people always see his rage on the tennis court, with the authority of their quarrel. There are tennis star Andre Agassi, his beard, long hair disheveled, the jeans cut pants as tennis, tennis and this denim pants will become Nike's specialty products. With these big sports stars QUICKER advertising, Nike sports shoes are no longer just a sports shoe, and became idols and symbols of social status. & nbsp; & nbsp; & nbsp; 1984, Nike endorsers strategy began to re-establish their own image. He and Jordan signed a five-year contract, but also the conditions to grant Jordan Nike's stock, as well as an unprecedented courtesy, to use Jordan's name on the Nike sports shoes. Almost all of them think that this is a fool talented, but a spokesperson for it. But Knight insisted on doing this, the impact of Nike Jordan is enormous. Jordan, who embodies the energy, the prestige, the superb level of competition and exciting sports spirit, his ideal weight than any Nike logo. With the Jordan, Nike has created a new brand, "soar Jordan" (AirJordon), producing colorful basketball shoes and matching apparel. Advertising campaign "soar Jordan" is the success, but also the brand war victory in the first annual sales as high as $ 100 million. Jordan first wear the sneakers have been subjected to the prohibition of NBA officials, who believe that a violation of the league's dress code. Nike keenly feel this is a golden opportunity to conduct public relations activities, then launched an advertising solidarity, declared that "soar Jordan" was banned because it "revolutionary design." Results Nike and "soar Jordan" boarded the cover of countless newspaper headlines, NBA siege. Finally ending in favor of Nike ended. Advertising with athletes is that many people will think of, but the most successful, only Knight! & nbsp; & nbsp; & nbsp; also known that many people "just do it", the first "Just do it" ad protagonists are sitting in a wheelchair track and field athlete of Clegg & middot; Brown Xiu, advertising slogan that appears in the black background of anti-white. Slogan did not read aloud, but it evokes a generation resonance. It is reminiscent of an obese man to postpone his weight loss plan, staff were busy by other things that upset the fitness activities and participate in sports activities dream was all the affairs of man interrupted. It was like Nike urging people to exercise, immediately go to action, to achieve.Reebok Instapump Fury shoe color has always been famous for much, Reebok recently in Michelangelo's "creation of Adam" as inspiration, this painting by means of pop art transformation and printed in the upper, and black patent leather stitching, ink design of Reebok at Log jordans on sale online o is more bright spots. The Reebok Instapump Fury is now available for sale at a fixed price of 180 euros. Uniqlo Ines De La Fressange and the French supermodel started as early as 2014 jointly, has recently released a new 2017 winter series joint, although this is the eighth time the union joint, but also the first launch of men's series. This season, Denmark Lifestyle style, including a total of 83 single items, will be officially released on September 1st.In the main fight of American casual style Japanese clothing brand BEDWIN & amp; THE HEARTBREAKERS & nbsp; recently teamed adidas Originals, released in 2015 autumn and winter apparel products. The fan in college and movement style as the main theme, sports pants and sports suits releasing a single product. Notable is undoubtedly the wool with suede build Campus 80s shoes linked ride, while retaining BEDWIN & amp; integrate more creative elements THE HEARTBREAKERS under circumstances of their own style, highlighting the brand personality style. It is reported that, the series will be held on October 17 landing in major brand stores, like friends can watch for details.Ricky Rubio at the beginning of the season injured before the data is 5.6 rebounds and 10 assists are career record, but with the injured, the team once lost, as of now is the only western wins not more than 2 digits of. According to the latest news said Rubio will this month comeback, and now this blue and white gradient Adidas Crazylight boost PE is dedicated to creating and hope we can as soon as possible to see this pair of shoes with its owner together gallop on the pitch. more the latest shoes running shoes, NBA anecdotes and sports knowledge, please pay attention to the most Niubi sports equipment community [when off], microblogging search "when off, micro channel search dunkhome and extra welfare wayward send. source: kenluadidas Tubular Strap color burst of new shoes! 2015-08-13 16:40:30 & nbsp; many friends know adidas Tubular series with lightweight and comfortable fashion known for innovative design has also been a good popularity, now adidas will build on the progress of this design again, launch adidas Tubular Strap series. The shoes follow Tubular series of minimalist style, use a solid color shoe design will be built, highlighting the minimalist and extravagant visual impact and full of atmosphere, simple, rustic tonality showing the world. About to visit China which is currently on sale, like a friend may wish to continue to focus on it. & Nbsp; & nbsp; As the birthplace of the University of Oregon, Nike has been special care brand, recently exposed a pair of the school network exclusive Air Jordan & nbsp; XX9 PE shoes, overwhelmed by the designer changed the usual yellow-green hue, the choice of silver gray as the main colors, yellow trapeze Junior Logo, and ducks embroidered on the heel of Logo is reflected in the school's domineering side, Logo duck shoes left in the zombie style show, to subvert the cute Meng air full of the past. miadidas add adidas Originals ZX Flux shoe option 2015-04-11 15:59:47 Maybe everyone for adidas customization service miadidas not very familiar with, but a series of actions to make us feel the brand will comprehensively promote its determination, adidas announced its classic shoes adidas & nbsp recently; Originals ZX Flux added to miadidas service Platform for personality full of young people with a great selection, a hand surgeon to customize their own color, believed to be the dream of many of my friends, and interested friends may wish to look at it. & nbsp; Jordan Flight Club 80s "Bel-Air" physical exposure 2013-12-08 23:37:05 Jordan Brand recently pushing to TV comedy "The Fresh Prince of Bel-Air" as the inspiration for the design of the & nbsp; "Bel-Air" color, and the colors have been used in Air Jordan 5, Jordan 6 Rings, Jordan CP3. 7 and above Jordan Son of Mars Low, overwhelmed, and a & nbsp; Jordan Flight Club 80s "Bel-Air" color on Instagram exposure, it is still a fancy color design, but this version did not use fancy inside lining design, but directly rendered in green. There is no available information of the shoe.now stands in front of everyone is probably drunk watched a pair of recent East-West Cooperation styles, from 80th anniversary in the original Qing Lacoste collocation veteran Atmos joint of a pair of colorful shoes, which include SneakerFreaker in magazines in the book will become the seat of the guests, with CABESTAN set the style introduced in the drum set, an Retro jordans for sale d the color was echoed in late spring now, after all the red light tone in recent years, more color combinations will not feel strange. by DJ CLARK KENT design'112'theme color, has become the trendsetter sought after classic colors. This custom big Chef will not miss this golden color, the color design of a new Nike Air Foamposite One "112" custom products, this shoe body with black and white color burst crack Foamposite material color, collocation, black lace holes suede material laces and lined with other auxiliary color, green fluorescence toe Swoosh, tongue decoration and pulling rope and translucent crystal bottom, to the already gorgeous shoes bring more dazzling feeling. 2012-9-17 08:51 upload and download attachments (340.76 KB) Adidas Originals today brings the first wave of NMD offensive this month, in which the group "Summer Mesh Pack" series around the middle version of the NMD expansion, respectively, brought two different color design. The continuation of the NMD fashion and avant-garde design style, shoes use breathable mesh material to form the body of the shoe, suitable for spring and summer wear quarter. in color, the first color reappeared in this section for the popular version above, needless to say another; the white version is more concise, followed by the Japanese label to highlight the special status of the two version of the. (World Wide Web Editor)Vans's first skateboard movie "Propeller" Premiere is doomed to write the history of a skateboard culture heavy pen, this movie on Sunday (April 26th) officially landed Chinese Shanghai studios Central Studios, which is the "Propeller" premiere tour in Asia only one station, it is especially important. 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Release Date: August 24, 2017 PUMA XO Parallel Release Date: August 24, 2017 Price: $220 adidas EQT Support ADV PK Color: Aqua/Black-White Style Code: BZ0008 Release Date: August 24, 2017 Price: $140 ?? Shop: SNS adidas EQT Support ADV PK Color: Aqua/White-Black Style Code: BZ0006 Release Date: August 24, 2017 Price: $140 ?? Shop: SNS adidas EQT Racing ADV Color: Aqua/White-Black Style Code: BZ0000 Release Date: August 24, 2017 Price: N/A ?? Shop: SNS Nike Air Zoom Generation QS Color: White/White-Varsity Crimson-Black Style Code: AJ4204-101 Release Date: August 26, 2017 Price: $175 ?? Shop: StockX adidas NMD XR1 ??Triple White?? Color: Footwear White/Footwear White Style Code: BY9922 Release Date: August 31, 2017 Price: $150 ?? Shop: StockX adidas NMD XR1 Color: Core Black/Footwear White Style Code: BY9921 Release Date: August 31, 2017 Price: $150 ?? Shop: StockX adidas NMD XR1 ??Triple Grey?? 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Shop: Nike.com Nike Flight Bonafide Color: Cargo Khaki/Gum Light Brown Style Code: 917742-300 Release Date: September 9, 2017 Price: $145 Nike Air More Uptempo Color: Light Bone/White-Light Bone Style Code: 921948-001 Release Date: September 15, 2017 (North America) Price: $160 Nike Air More Uptempo ??Knicks?? Color: White/Deep Royal Blue-Team Orange Style Code: 921948-101 Release Date: September 19, 2017 Price: $160 ?? Shop: Nike.com Nike Kyrie 3 ??Kyrache Light?? Color: Black/Team Orange-Concord-Neo Turquoise Style Code: 852396-007 Release Date: September 2017 Price: $120 Nike LeBron Soldier 11 EP ??Kay Yow?? Style Code: 897645-102 Release Date: September 2017 Price: $130 October 2017 Sneaker Release Dates adidas Dame 4 ??Rip City?? Color: White/Black-Red Style Code: BY3759 Release Date: October 6, 2017 adidas Dame 4 ??Un-Dyed?? Color: White/White-White Style Code: BY4496 Release Date: October 6, 2017 adidas D Rose 8 Color: Black/Gold-White Style Code: CQ1618 Release Date: October 28, 2017 Nike Air Foamposite Pro ??Metallic Gold?? Color: Metallic Gold/Black-Black-White Style Code: 624041-701 Release Date: October 2017 Price: $230 Nike Air More Uptempo PRM ??Wheat?? Color: Flax/Flax-Gum Light Brown Style Code: AA4060-200 Release Date: October 2017 ?Price: $185 November 2017 Sneaker Release Dates adidas Yeezy Wave Runner 700 Color: Solid Grey/Chalk White-Core Black Release Date: August 12, 2017 Release Date: November 1, 2017 (Ship Date) Price: $300 Pharrell x adidas NMD Hu Trail Color: Core Black/Footwear White-Footwear White Style Code: AC7359 Release Date: November 11, 2017 Price: $250 Pharrell x adidas NMD Hu Trail Color: Noble Ink/Bold Yellow-Footwear White Style Code: AC7360 Release Date: November 11, 2017 Price: $250 ?adidas EQT Support 93/17 ??Black Friday?? Color: Core Black/Core Black-Core Black Style Code: BY9512 Release Date: November 24, 2017 Price: $180 Nike Air Max 97 Color: Black/Black-Black Style Code: 918356-002 Release Date: November 2017 Price: $160 adidas NMD R1 Primeknit Color: Sea Crystal/Turquoise-Sea Crystal Style Code: CG3601 Release Date: November 2017 Price: $170 adidas Yeezy Boost 350 V2 Color: Blue Tint/Grey Three-High Resolution Red Style Code: B37571 Release Date: December 2017 Price: $220 adidas Yeezy Boost 350 V2 Color: Semi Frozen Yellow/Raw Steel-Red Style Code: B37572 Release Date: December 2017 Price: $220 Nike WMNS Air Foamposite One ??Shine?? Color: Dark Stucco/Dark Stucco-Black Style Code: AA3963-001 Release Date: Holiday 2017 Price: $230 Nike WMNS Air More Uptempo ??Shine?? Color: Dark Stucco/White-Black Style Code: 917593-001 Release Date: Holiday 2017 Price: $130After seeing a couple photos of the Nike LeBron 11 ??Fairfax?? PE, LeBron James went ahead and debuted them against the Los Angeles Clippers last night. King James got the victory and while doing so, he was 2 rebounds shy of a triple-double. Check out the in-game photos below and let us know what you think in the comments. Advertisment Source: ESPN / Getty