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A few days ago, a central-level media research company in Beijing, Shanghai and Guangzhou to do about the sports brand market research, surveys allow consumers to Nike and Adidas humane compared, the results Adidas in the eyes of consumers is a mature male the image, and the image of Nike is a young athlete, in adolescents market share ??????? to be more. The report shows that the vast majority of consumers believe the brand Li Ning Li Ning also the spokesperson. From several brand image promotion to compare, Nike more emphasis on athletes, it adopted a strategy to promote the image pyramid. Spire from top athletes to the national team, then NBA league provincial team until the package to the general youth basketball activities, to include the four elements of the hierarchy of the entire sporting goods market constitution. Nike's brand image promotion in China is undoubtedly very successful, from shooting many Chinese basketball fans, dunk and even chewing gum demeanor both Jordan and Nike basketball market advocate general goes. Li Ning as a considerable international influence of athletes, naturally has a high brand value, but as a brand spokesperson, and fairly incomplete, it will be mistaken for a gymnastics supplies professional brand. So, since 1999, Li Ning Company on the series hire Qu Ying and Li as its spokesperson, trying to pull it from the Li Ning brand of personal image, and take market-oriented "fashion" line. From the long-term strategic point of view, this is undoubtedly a wise choice. Adidas has been playing from the beginning mature male image, so the customer base is relatively simple. Adidas took advantage of Jordan retired, Nike's expansion stagnated gap began to adjust strategies. It replaced the three trefoil symbol bars, even more stylish. In addition, adidas branding mistakes to make up for the year, enabled the Lakers' Kobe Bryant? Bryant consumer groups competing for teenagers, these strategies so that its sales were picking up. Emotional achievement winning the first brand in the Athens Olympics last year, Liu Xiang, always remember that people in a cross, while historic, "the laws are made to be broken," advertising also achieved great success, so deeply imprinted in the Nike people's minds. May Nike and "China Air" the hand is no accident. Liu Xiang still unknown early in time, it has been incorporated into the Nike Cheap foamposites for sale vision, and recommended alumnus Li Tong (when Nike signed Athletes) under late May 2004 had contact with Nike. Michael? Johnson was invited to China, Liu Xiang felt Johnson was in good shape, so Nike boldly develop programs based on this fact. The whole event from June to begin planning to begin in late July to promote, through public relations and networking, the Chinese team to Athens 10 days ago launched advertising. In addition to advertising, Nike also designed in Sina News Liu Xiang, Liu Xiang, gold medal after 30 million people go browsing Liu Xiang's every move. While other companies are planning to make endorsements when Liu Xiang, Nike has been the first time to a national audience to provide a comprehensive understanding of Liu Xiang's platform. One industry experts at the anatomical success Nike said: "Nike does not sell shoes, only marketing emotion!" The so-called emotional marketing, is the difference between personal feelings and needs of consumers as the core of corporate brand marketing strategy, by means of emotional Packaging emotional marketing, advertising emotion, emotion reputation, emotional design strategies to achieve business objectives. Classic Nike athletes closely when said Jordan, from 1985 has been 20 years since the signing, Jordan shoes have also been developed to "18 generation", go to China this year, Nike Jordan again for high school league championship awards. Jordan endorsement of Nike products, to convey to children the concept of basketball players, deepen their longing for basketball. In fact, many companies are also sponsoring Jordan, and consumers are very natural to think of Michael Jordan and Nike together. Just 10 years of work experience in the Nike Pan Jianhua, said: "Sport is the emotional nature of business, is that people's excitement sadness and joy, and cultivate emotions like love, like, need to accumulate many domestic sponsorship is short-term, and such. The effect is almost zero, because the consumer is very forgetful. If the company selected image associated with their motion, should serve as a long-term investment. "Localization is the key to competitiveness, of course, Nike as an international brand, to seize the domestic market, ultimately facing a localization issue. From the market situation, Nike launched in early 1999 100-400 yuan low-priced clothing and a variety of sports shoes m jordans for sale arket strategy has died down. Nike market failure in this regard is planned; on the other hand also shows that Nike did better adapt to the domestic consumer spending and consumption habits and market operation mode. According to some domestic sales agents reflected in the Chinese market, Nike, Adidas, and some international brands of production and marketing is basically copying the mode of operation of the European market and can not add a single, reduced orders, withdrawals, not very strong for strength Domestic sales agents, the risk is too difficult to bear, which undoubtedly hampered the development of international brands in the country. International brands in the domestic research, production, marketing personnel localization is the key to their future victory. Sporting goods market for consumer feedback to its corporate style designs to market adjustment process is too slow, but also obvious drawback of these international brands.Georgetown and North Carolina two schools. And again in the AJ shoe. is another Air Jordan 12, and this time it's a new color scheme. Gray, we're deja vu. 1982 NCAA finals, blue and grey are Georgetown North Carolina Michael · Jordan to Yijianfenghou lore last year, Jordan brand launched a pair of silver and navy blue color Air Jordan 11 Low, AJ 30th anniversary is a commemorative products, is known as the "Georgetown University" most toe color, of course there are defined as the New York Yankees color. But we'd rather believe this is Jordan's homage to the Georgetown University, as if the brand would be the special color of every team beaten by the MJ finals. The fact is that although the Georgetown University is MJ by the wayside, but much attention has been paid to the Jordan brand, to know that now is the Georgetown University equipment sponsor Jordan Brand, perhaps this is the so-called frenemy. launched last year Air Jordan 11 Low GeorgetownIn any case the " University of ash" the color of the Air Jordan 12 will debut, a new year's non color, may not have launched the popular French blue, black and red so high, but this is the year AJ12 launched the first gray, have now Jordan brand is very favored gray, girls also exclusive models there are a lot of grey numbers, before Baron AJ12 grey color debut, first with the AJ12 pad field, launched in June 22nd, the number of 130690-007, $190 for 14 jordans on sale mens 99 yuan, china. The Air Jordan 4 ??Laser?? is one of many other Air Jordan Retros set to release for the celebration of Jordan Brand??s 30th Anniversary. The shoe was first debuted during All-Star Weekend and now they are scheduled to make its widely release. Air Jordan 4 Laser ?C Colorway Details Advertisment The Laser version of the Air Jordan 4 is just one of a few pairs included in Jordan Brand??s Air Jordan Retro Laser Collection ?C others being the Air Jordan 1, Air Jordan 20, and Jordan Dub Zero. Dating back to 2005, Jordan Brand introduced their first Laser-printed Air Jordan 4 silhouette. Ten years later, this unique design has been revisited to celebrate Jordan Brand??s 30th Anniversary. This Air Jordan 4 edition features a laser etching throughout the White leather base that also includes 3M reflective detailing hitting the ??Flight?? tongue tag, finished with an icy translucent outsole. Air Jordan 4 Laser ?C Release Date Check out the new official photos and on-feet looks of the Air Jordan 4 ??Laser?? below and look for the official release date to take place on Saturday, March 21st, 2015 at select Jordan Brand retailers, including Nike.com. The retail price tag is set at $250 USD. They??ll also come available in kids?? sizing for $180 USD. Stay tuned to Sneaker Bar for further updates on all the upcoming Air Jordan Release Dates. Air Jordan 4 ??Laser?? White/Chrome-Metallic Silver 705333-105 March 21, 2015 $250released new Shanghai review last article: air max sandals Givenchy spring summer shoes series next 2014: Dr., Romanelli, x, Converse, new Chuck, Taylor, 1970s, Shanghai release NikeLab recently will be a variety of star shoes classic design together, the release of this new Free Huarache Carnivore running shoes. The first wave of the black color is released, with the leather mesh material with low tube shoe body contour, and the adjustable heel vamp straps and buckles from Air Carnivore, let more cash 80s retro temperament. In addition, hollow heel, removable inner boots and extended tongue design, also let the shoes full of avant-garde atmosphere, and finally through the Free 5 running shoe to create a comfortable feeling. It is reported that this shoes will be on June 19th in NikeLab , online stores and global stores for sale, like the Baba, please do not miss! -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- Cheap foamposites for sale every day at six, on the way home from school, the 1626 WeChat public number makes you home! shops | know these shoes shop term you wouldn't be cheated + shoe sale secret right! shopping, | NB996 who is the most popular host of Hunan satellite TV?! Anatomy of Hunan TV gene! black slang. What can't be used indiscriminately?! Chinese students were used to guns! - - - - - - - - - - to the tide recommended - - - - - - - - - - Asics, X, Atoms, Gel, Lyte, V, Camo joint camouflage shoes pays tribute to the history of Originals Adidas Originals Trefoil Logo angels running shoes, Adidas Originals Los Angeles, "Core Black" color, fried shoes upstart Adidas Originals officially released Yeezy Boost 350 review on an article: Angel running shoes, Adidas, Originals, Los, Angeles, "Core Black" color, next article: "fried shoes upstart" Adidas Originals officially released Yeezy Boost 350since 2000, the veteran Street brand stussy teamed up with NIKE launched Air Huarache LE shoes, since then began the wonderful cooperation for more than 10 years, every year the launch of the works are much sought after. In this year, in an effort to commemorate the ten years of cooperation, Nike and Stussy have worked together to create two commemorative Nike Blazer products. One is made of gray, wrinkled leather with white laces, while LOGO is made of green, while the other uses navy blue leather as the main color, while LOGO is red. But the two shoes in common, are paired with white leather heel and yellowing vulcanized soles, we can see that this series of reading products are mainly to wear these two brands to us through the vicissitudes of life. Source: introduced earlier CARHARTT WIP and vans's latest joint Era shoes, this time to bring you this section of joint shoes fine tours pictures. Loyal to Vans's friends all know that its Era series, with its minimalist and atmospheric design, has become an essential shoe in the street or in fashion. This time, Carhartt WIP on the uppers of Camo Mitchell leaf pattern design, and with white rubber outsole, making Carhartt WIP creative design perfect blend in the Era simple shoes. Dress collocation, especially recommended dark color Sweatpants or Jogger Pants, so that it does not compete with the shoes to grab color at the same time highlight the shoe design elements. At present, the shoes have been s cheap air jordans old around the world's major Carhartt , special stores and designated stores, interested friends may wish to visit.001IzPVqty6FVSbwtMNf5& amp; 690.jpeg (87.4 KB, download number: 12) download 2014-1-20 12:36 upload the beginning of 2014, the Li Ning Co new shoes Li Ningyun technology to create a variety of new basketball shoes have been gradually exposed, Li ningyun flight was born brighten, comfortable and beautiful. More people lead a person to endless aftertastes. Today Lining basketball report protagonist Lining waves (LI-NING Lipper), also equipped with a Li Ningyun technology. 001IzPVqty6FVS5qok4bc& amp; 690.jpeg (85.87 KB, download number: 12) download 2014-1-20 12:36 upload From the shape of 001IzPVqty6FVSaq9kNfd& amp; 690.jpeg (74.11 KB, download number: 12) download 2014-1-20 12:36 upload Adidas Originals will push this year to 45th anniversary in the name of the Superstar model, the streets of Ganso full taste gold standard Superstar 80s Deluxe series, and more recently the release for Rivalry River series East to do note. The two NBA teams - Inspiration to come from New York city Broolyn nets and New York Nicks team, is the same for the family but also compete with each other. The series includes the all-match two black and white color, the other two is to arrange for the team colors, most notably the heel and three stripes on the use of the snakeskin lines, also appears to shell head fans gold tongue, permeated with the classic wild, and New York proud basketball glory. a40cfc73b074362c47809394730d358a.jpg (66.38 KB, download number: 0) download adidas Originals Superstar East River Rivalry series 2015-1-17 16:28 upload 326e03078444b788dfa522b3e167fd2b.jpg (70.15 KB, download number: 0) download adidas Originals Superstar East River Rivalry series 2015-1-17 16:28 upload 9cfcee9bb16ff8782ccc3ea79dea222d.jpg (66.09 KB, download number: 0) download adidas Originals Superstar East River Rivalry series 2015-1-17 16:28 upload 4f19482e04cee74a45641a760f3d6c5a.jpg (69.08 KB, download number: 0) download adidas Originals Superstar East River Rivalry series 2015-1-17 16:27 upload a77dc56b06bc6c86f783f676b61de248.jpg (86.78 KB, download number: 00to see Jordan in the spring of 2015 the brand's upcoming Air Jordan Retro?! from the directory can be learned about the complex moment is mainly Air Jordan 4, 7, 10? foamposites for cheap Remastered version to do main, is also in the works and materials will be fully upgraded version, while others like Air Lazer and Jordan 1? Air? Jordan 1 Low OG two colors are exciting, after reading is engraved with the generation of the classic fit shoes? Jordan Dub Zero will also be return message, you who see tight shoe prospecting their wallets. recent Taiwan young Lin Ziwei's outstanding performance, must have let many people review the midnight ball watching days. In addition to continue to focus on the Red Sox "linsanity" performance, the MLB all star game will be in the United States on July 11th in Miami officially set the flames of war, the National League and the American League players to compete on both sides. To celebrate this year's event, adidas has built exclusive Trainer shoes for the Star Games, Icon 3, cleats, and training shoe versions Icon. This series of shoes are equipped with BOOST midsole, the design inspiration from Miami, New York, Losangeles, Chicago, Atlanta, 5 cities, with different elements, showing the city's customs. currently Icon 3 cleats has been purchased at the official website of Adidas, priced at $130; Icon, Trainer, Chicago, New York version of open pre order, and the other 3 have been on shelves, priced at $100. Miami, Losangeles, New York, Atlanta, Chicago source: Sneaker News / adidas2015 Nike R & D team to bring new evolution of Huarache, the new Nike Huarache NM is still the Indian sandals style for the design of the origin, through the cloth and nylon textile material to achieve the structure of staggered affixed to the foot of the upper, and the shoe in the name of "NM" is the abbreviation of Motion Natural, Nike Free design concept is similar. Emphasize the natural foot feeling and comfortable lightweight excellent Jiaogan, the re exposure of two new color, low-key and distinctive two colors bring different styles to choose from. news source: eukicks recently coincided with a friend to talk about the sports brand suspension technology development, later developed over time, in addition to the original the focus will add more features to meet different consumer recognition. The argument seems to be a clue to the recent shoe money. adidas Pure Boost's debut just as with an incremental Boost silhouette of declaring the world will bring a new feeling. Now Pure Boost ZG Prime, with Pure Boost in 'Zero Gravity' blood and zero gravity is the name of view, it is not difficult to understand the Adidas in an attempt to attempt to break through the old framework, and a new design to impress you. In addition to Boost technology, Adidas also applies Primeknit to this. You can find the whole pair of shoes is composed of woven wire, but in the middle of the material of different direction, collocation lace holes lining support to maintain, in detail of the decoration to the leather heel and tongue. source: HypebeastThe of Kobe Bryant in 2012 for their own most impressive time in the NBA season, but the days of the British expedition, he through to senior status led the U.S. team in the games when a single game scoring record of 156 points, the final champion in this momentum beat rivals Spain defending success the use of Prelude Kobe 7 recorded the glorious moment of Cubist art won the gold medal in london. Kobe in London wearing Jersey No. 10 and related details of the story by Cubism depicts the pattern displayed in shoes. In the heel, similarly to Cubism depicts the crown ring around the number 10 pattern, pay tribute to wearing the national team jersey Kobe. http://www.youtube.com/watch? V=Hp0htcvu6MA? from Kobe Bryant's career can see he knows how to win, is a born winner, so when the design team put forward the new concept of Kobe system, as long as they can understand the mastery of Kobe victory equation, while the Kobe 7 System is looking for inspiration from nature, show the Kobe itself is the game of predators with multiple means of attack and outstanding defensive skills, so that we can experience different appearance on the Kobe field. ZX Flux also constantly updated on the details, so that we can see more creativity. Shoes are made more interesting by weaving, netting, printing, and even miadidas uppers. This will launch the Adidas ZX Flux NPS is the tongue and inside improved, with socks design and injection of rubber sponge, provide a more comfortable and experience. Li-Ning Way of Wade since the introduction can feel the sincerity of Lining, in addition to the introduction of low version also introduced many colors to meet the fans of the Wade, the launch of the Miami heat PE color is quite a murderous, with a black patent leather shoes collocation in the red yellow bottom collocation little embellishment, let a person quite looking forward to the next will launch a special color which version, but it is a pity that the place is Taiwan is currently not available news, love friends please pay close attention to the following detailed information. source: sneakernews?Every time sees the news of Adidas Crazy 8 on the table, he will remember what Dan Bao sings in his song: "what is called" super classic "? Will not be changed, will not be forgotten, kept copying, and constantly put. Even if the lyrics are mainly about the music that has been sung for a long time, it is quite reasonable to apply it to the shoes in different ways. is now widely known Crazy 8, in fact, the original version of adidas for Kobe Bryant launched the first endorsement shoes, so it will also be named KB8. In the shoes of gold in 90s, its materials, technology are excellent. Even today, we can still see it from different occasions and times, for nothing more than classics. Even though people have a definite conclusion about the word, it is undeniable that the importance of Crazy 8 in its outline and spirit. Now the stage again, in addition to the use of color embellishment, the material will also change it more interesting. The tongue inside the 'LIN17' can also be seen as Jeremy Lin's version is. source: adidas the latest issue of "foreign policy" article pointed out that in view of the United States accounted for 1/4 of the total GDP of the world economy, the international financial transactions accounted for a larger share, a US recession could lead to a global economic infectious disease. the article believed that, although economists on whether the economy is in recession is controversial, but obviously not only the U.S. economy is suffering from a "cold", but is in early pain and intractable pneumonia". This may not develop into a worldwide recession, but other countries should at least be expected to see their own economic downturn. One of the problems is the decline in trade. The most obvious way the US recession affects other regions is through trade. The decline in private consumption, capital spending and output it will lead to a decrease in imports of consumer goods, capital goods from abroad, agricultural and mineral products and other raw materials, so that the economy is heavily dependent on exports to the United States at risk. followed by the depreciation of the dollar. U.S. economic weakness and the Fed's continuous interest rate cuts led to the continued decline in the U.S. dollar exchange rate, so that countries' exports to the United States have been weakened competitiveness. third, the real estate bubble burst. In Europe, France, Greece, Hungary, Italy, Portugal, Turkey, and parts of the Asia Pacific region, there are different levels of housing bubbles that will inevitably be dashed. fourth, the price of agricultural products declined. Demand for agricultural minerals has risen in the world in recent years, but such high prices will not last long. The current economic slowdown will lead to a decline in demand for agricultural products and a fall in prices, thus affecting exports and economic growth of agricultural exporters in Asia, Latin America and africa. fifth is the financial confidence. The effects of the subprime mortgage crisis in the United States have evolved into a more widespread and severe liquidity crisis and credit crisis in Wall Street. The problem facing the US economy is not simply lack of cash, but insolvency, and monetary policy cannot solve the problem. 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