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[Chinese shoes Network - brand observation]: The Chinese gymnast Li Ning, who became a hero in 1984 when he won six medals at the Los Angeles Olympics. That the Olympic Games is the new China after a lapse of 32 years to participate in the inaugural Summer Olympics. By 1990, Li Ning founded his own sportswear company Li Ning enterprises (Li-Ning). Li Ning, the company described as a blockbuster, 1999, the company's revenue reached 700 million yuan in China, Nike (Nike) and Adidas (Adidas) more than twice - the two companies in China, income was 300 million yuan and 1 one hundred million yuan. Challenge Chinese middle class consumer spending growing, and they favor foreign brands, plus basketball and football soaring in popularity in China (Nike flagship basketball-related products, while adidas flagship football-related products), which Nike and Adidas sales in China exceeded the Li Ning Company. policy Initially, the Li Ning Company with foreign competitors coincidence degree target market is very low. Li Ning, the company is selling mass-market casual wear, Nike and Adidas are selling professional standards of sports apparel; Li Ning Company is China's second and third-tier cities, the market leader, Nike and Adidas are Beijing and Shanghai market leader. However, in 2001 (that year China won the right to host the 2008 Oly jordan shoes online sale mpic Games), the Chinese people's interest in sports has reached a new height. Li Ning, the company tried to emulate foreign competitors marketing strategy. ?? brand ambassador: overseas company hired a star athlete as a brand ambassador, such as Nike and American basketball player Michael ? Jordan (Michael Jordan) signed a contract with Adidas ? Kobe Bryant (Kobe Bryant) signed. Nike also achieved worldwide success with three Chinese sports stars contract, they are hurdler Liu Xiang, tennis champion Li Na and American Basketball Association (NBA) star Yao Ming. Since Li Ning Li Ning is the company's most important brand ambassadors, consumers will start only with gymnastics Li Ning brand products linked. ?? Sponsor: Nike basketball activities in the field of major sponsors, Adidas main soccer field. Li Ning, the company sponsored the Chinese traditional sports strengths, such as diving and gymnastics, but these movements are not attractive to youth soccer and basketball so much. 2004 conducted an initial public offering (IPO), the Li Ning Company purchased the right to use the logo and NBA players in China marketing and advertising. But it is only brought to afford less well-known teams and activities. Li Ning lit marking the opening of the Beijing 2008 Olympic torch, but Adidas has won the sponsorship rights that session of cheap jordans the Olympic Games, which makes the company the right to provide clothing for the Chinese team. ?? logo and slogan: Li Ning's "L" brand logo and Nike's "Whirlwind" (Swoosh) logo strikingly similar, and it's "Anything is possible" (Anything is Possible) advertisement also with Nike The "Just do it" (Just Do It) not much difference. 2010, in order to attract "90" generation, Li Ning, the company launched a new effort. But the new slogan "to change it" (Make the Change) did not stimulate the enthusiasm of the target audience, but also alienated now on the age of the original customer base. ?? Pricing: Li Ning price increases in 2010, but the high-end customers find quality Nike and Adidas still better, while the low-end customers to choose the other lower-priced domestic brands. Results At the end of 2005, Li Ning Company has 3,373 stores, after three years of development to 6245 stores, including new stores opened in the host city of the Olympic project. Although Li Ning Company revenue in 2008 rose 54%, thus exceeding the Adidas, but the latter again by 2010 ahead of Li Ning Company. Slowing inflation and economic growth began to affect consumer confidence. In 2011, the overall growth of sports apparel sales in 2010 from 20% to 13%. Nike, Adidas and Li Ning, the company's sales revenue in 2011 was 2 billion, 1.7 billion and $ new jordans shoes for sale 1.4 billion. The first half of 2012, sales growth of Nike and Adidas, Li Ning sales decline. lessons Li Ning, the company failed to adapt to market development, its location so that consumers confused. The company's logo and slogan and too similar to its competitors, which makes consumers think it is an imitator. brand companies must understand their audience, and constant innovation to meet changing consumer tastes. A brand in order to raise prices, must be a corresponding increase in their quality. (Chinese shoes Network - the most authoritative and most professional Footwear News, Media Partners: Apparel IT)About our contact, privacy policy, advertising, Recruitment Information 2016LONG7.COM, ALL, RIGHTS, RESERVED / POWERED, BY, LONG7, PROFESSIONAL, SNEAKER, MEDIA, Shanghai, ICP, ready for No. Samsung before the explosion is really appalling storm. This time, Samsung Galaxy S8 first came three colors, but said for a long time, it is so people can not afford to take any interest. Indeed, it seems that more people are concerned that after the explosion, will anyone support Samsung?White Mountaineering recently came to the joint UGG, Seaward and KAS II II pairs of shoes were redesigned. Among them, Seaward shoes with a bright "Sunset" color, and KAS II shoes are selected full of Tropical Floral patterns. It is reported that the s Cheap jordans online air jordan 11 blackout for sale eries will be officially released on March 18th. , Adidas's Glitch 17 series introduced two new colors, respectively ", " Yellow/Orange/Green" Black/Red/White". This pair of socks is inside boots and no boot lacing design consisting of two pieces of new detachable structure of football shoes, whether to let you move? 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Advertisment You will be able to pick up the Li-Ning Way of Wade 2 ??Birthday?? tomorrow in limited run sizes from 6-15 retailed for $200 over at Supl Cheap foamposites for sale ex Philadelphia. followed the "Orange Box" and Pink Box after that, Nike SB recently launched a shoe box inspired sneaker design - Dunk High, "Purple Box"". In addition to the Nike SB used as a design subject during the period from 2006 to 2007, this time I chose the "high" version to make different choices. The uppers are made of black suede combined with synthetic ostrich skin, and through , 3M lines, purple laces, and stamped shoebox at heel, Logo echoes the theme and highlights its uniqueness. 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